By adopting blockchain technology, the weeGroup is aiming to enhance its existing, fully operative cashback business model, as well as expand its capabilities by including increasingly widespread technologies such as mobile payment.
The weeGroup is an operative group of twelve companies under the ownership of the Swiss Fintec Invest AG, based in Kreuzlingen, Switzerland. The wee Initial Token Offering (ITO) is conducted by the weeNexx AG, which is the issuer of the weeMarketplaceAccessToken (WMA).
The group owns a pan-European online shopping, mobile payment and cashback programme, which is fully operative in Germany, Poland, Switzerland, the UK and Slovenia. From 2020, wee will go operational in France, Italy, Austria, the Czech Republic and Slovakia, for which Business Development is already preparing market entry. Further countries are to be added starting 2021.
The group has developed a well-known global shopping community under the brand name “wee”; this weeCommunity combines renowned brands and local retailers on its online platform, the wee Marketplace. wee offers an innovative alternative to conventional loyalty programmes: registered users collect “wee” for any purchase made at any weePartner, which can then be redeemed for new purchases at any offline weePartner OR withdrawn in form of real cash via bank transfers.