Now User-brand Interaction Becomes An Adventure
Swace offers socially interactive games, which result in real-world rewards. This can mean winning coins to swap for partners’ goods, items and etc. Anything that the target group is interested in can be Swaced. Any brand, any product can have a game developed or adapted for it: People love using their ingenuity and skills to solve problems and play in competitions and leagues, especially with their own peer group.
Now imagine that instead of just the fun of playing the game there are real value coins and actual prizes to be competed for (i.e. Starbucks coffee, IMAX tickets, smart watch, sneakers and etc.)! It’s easy to see how ‘Swacing’ and ‘Swacers’ will soon become words in wide use.
The technology for Swacing exists now in tried and tested form. The games portfolio is already large, and growing. The market is also a proven thing, because we know that millions of affluent young people are out there, and that every top global brand is hungry to meet them in their space
Swace is a unique, blockchain-based social gaming application which rewards its users for engaging with and advertising associated brands in a fun and interactive way. Via the Swace app, any brand, product, or service provider can launch a social gaming campaign, which has been adapted and developed to its target audience, and simultaneously reward gamers.
Why do brands need Swace?
Blockchain technology creates a valuable, sustainable business model for both the brand and Swace. It also brings transparency and distribution to the Swace gaming community, which increases the ROI of the listed brands' marketing investments. This is achieved by players engaging with their preferred brands.
How does Swace work?
Any brand can launch its social (advertising) gaming campaign by selecting a game scenario from pre-configured gaming frames on the Swace app. The interface then calculates the operational cost that the brand will need to pay to the platform owner for hosting and managing the game. The brand's advertising budget will then be charged, and the game-winning pool within the app will be funded with SWACE tokens. Brands are also able to purchase SWACE tokens on the internal Swace exchange directly from other token holders such as investors, other brands, as well as gamers. For gamers, the SWACE tokens are used as a reward and can be exchanged for real products and services offered by the associated brands in the Swace Marketplace, at brand stores, or converted on the Swace Swap exchange into FIAT currencies. In terms of benefits for brands, they are able to use the coins they collect from gamers to launching new games via the Swace app, or exchange them into FIAT on the Swace Swap.